Commercial Strategy Professional
Genevieve Ball joined Skysis in 2018 and is a Commercial Professional based in Carmel, IN. Gennie assists clients in the areas of commercial strategy, market insights and competitive intelligence, brand management, new product planning, and launch execution.
Prior to joining Skysis, Gennie was the Global Marketing Director for Eli Lilly with responsibility for managing oncology products in early clinical development through patent expiry. Gennie has deep knowledge of the US, European, and emerging markets, and was responsible for developing successful global registration and brand strategies leveraging patient and health-care provider insights. Previous to Eli Lilly, Gennie held several consumer marketing and product launch roles in the retail industry.
EDUCATION AND PROFESSIONAL CERTIFICATION
Gennie earned her BS in Retail Management and her MBA from Purdue University.