Services
We partner with our clients at every stage of the commercial life cycle to create integrated market access and commercial strategies that optimize a product’s potential.
An Integrated Approach to Commercialization:
Each member of the Skysis team has been on the client side – managing businesses and searching for consulting firms that could provide an integrated approach to commercialization. We couldn’t find a single firm that fully met our needs… So we built Skysis to be that consulting firm.
IND – Proof of Concept
IND – Proof of Concept
Competitive Landscape Assessments:
Assess Payer treatment area UM, benefit designs, programs, and impact on patient cost sharing. Understand site of care economics and impact of distribution and Payer mix on implications to launch planning and value story.
I.D.E.A. Strategic Decision-Making:
Early-stage development is defined by more ideas than can be pursued, requiring an objective means of analyzing and prioritizing them to keep your business focused on those with the greatest potential. We orchestrate a strategic decision analysis process to identify your key business questions; develop objective decision criteria; evaluate the opportunity through a mix of scientific, commercial, and business lenses; and deliver an informed set of recommendations backed up by a thorough assessment of scenario-driven trade-offs and commercial potential.
Site of Care & Patient OOP Analysis:
Identify relevant patient programs and services needs according to analogs. Assess distribution strategies in competitive landscape. Understand patient OOP, site of care economics, patient journey, and the impact to decision-making on patient access and persistency.
Market Assessments:
Developing a comprehensive and objective evaluation for investment in a new product requires time and resources focused on environmental forces, market trends, entry barriers, competition, risks, opportunities, and your company’s own strengths and weaknesses. Skysis takes a proactive, systematic, and battle-tested approach to understanding your market’s current landscape, the development pipeline, customer attitudes and behaviors, and factors that influence decision-making. We project how these factors may unfold over time to help you make faster and better-informed decisions as you plan for the future.
Launch Planning
Payer Evidence Planning:
Identify influencers on the perception of value within the disease area and Payer perceptions of product efficacy, focusing on relevant analogs and impact of economics on decision-making. Cross-functional planning across Market Access, Brand, and HEOR to identify gaps and opportunities, and prioritize Payer evidence needed in clinical trial planning. This work is aligned with any pricing work that is conducted at this time.
Corporate & Portfolio Strategy:
We have developed successful business development strategies for dozens of biopharma companies seeking growth through organic investments, portfolio trade-offs, partnerships, financing, and fundraising. Our senior-level experts will provide a staged approach with a clear set of strategic recommendations, leveraging our extensive network of business development contacts and securing a transaction and negotiated agreement that supports your business objectives.
Launch Readiness Planning:
Align objectives and strategies to Brand objectives. Assessing impact of Payer landscape and site of care economics to patient access and providing input to forecasting, Brand assumptions and identifying additional informational needs and scenario planning. Set objectives and strategies to guide work moving forward.
Competitive Intelligence:
It takes time and resources to interpret today’s market to drive tomorrow’s business. Our CI solutions provide visibility to your existing and new competitors’ positioning and messaging, help you understand the implications of pipeline threats, and leverage knowledge and insights gained from observations, conversations, and monitoring. This intelligence proactively positions you for success and delivers the information needed to plan, forecast, and win.
Launch
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Site of Care Economics & Patient OOP Analysis:
Identify relevant, impactful patient programs and services. Revisit benchmarking and assess gaps/opportunities and create strategies to address.
Commercialization Blueprint:
For products in late-stage clinical development, we craft a customized, insights-driven action plan that translates strategy into a detailed set of actionable tactics across the spectrum of launch readiness initiatives. This fully integrated, centralized, and cloud-based resource enables real-time cross-functional launch management by providing visibility and transparency across key functional areas, ensuring alignment by linking critical paths.
Launch Readiness Planning:
Create relevant segment strategy and plans. Create plan of action across Market Access field and marketing. Identify optimal allocation of funds for external support of launch plans. Work cross-functionally to align on roles and responsibilities to ensure work will fit into the overall plan and future deliverables. Build consensus around priorities, form cohesive plan on goals and timing, align tactics to goals, and project ownership/leadership. Create cohesive strategic plan across cross-functional partners and their vendors. Identify KPIs and metrics.
Commercial Organization Operating Model:
For biopharma companies seeking to optimize strategic optionality, we develop an exhaustive set of core capability requirements based on the outputs of our Strategic Filters process. Using the scope, scale, timing, interdependencies, and synergies across activities within the launch plan, we can define team size and structure, determine the onboarding timeline, and identify and assess sourcing alternatives.
Payer Value Story:
Value story by segment. Impact to disease and product value or efficacy, and economic impact (pricing and contracting strategy included) of the product. Cross-functional value story creation across Market Access, Brand, and HEOR to build value messaging. Cross functional alignment with HEOR to ensure cohesive story per site of care and the economics associated with site of care.
Patient Journey:
The Patient Journey characterizes patients’ experiences, emotions, and behaviors before, during, and after a condition is diagnosed and medication is prescribed, purchased, and used. Our Patient Journey process enables Brand teams to understand that journey at every step, including the relative size of the opportunity, what beliefs and behaviors can or should be addressed to positively impact the Brand, and the steps on which to focus Brand efforts and resources in order to achieve the desired outcomes.
HUB Evaluation & Patient Support Benchmarking:
Assess competitive landscape on analog offerings, identify gaps, performing data needs assessment, recommend vendors and capabilities for launch, and identify metrics on access to product.
Commercial Staff Management & Execution:
Addresses situations like the need for staff prior to building internal infrastructure, a temporary surge in the demand for commercialization support, an emerging company with limited or no commercial staff, or the need for experience that does not currently exist within the team.
Life Cycle Planning & Measurement KPIs:
Align company strategy, brand strategy, and segment/customer Market Access strategies, assess impact on competition, and market dynamics/trends. Assess implications to access and strategies to address hurdles. Quarterly communications to internal stakeholders on KPIs, roles and responsibilities, and set expectations.
BrandHQ:
One of our proprietary offerings, we take Brand planning to the next level, from launch through patent expiry. BrandHQ is a customizable Brand management tool that maps out the most promising strategies and tactics aligning with your product’s key objectives. Through this service, we can:
- Pinpoint which tactics merit the most investment
- Weigh the potential impact against cost for each tactical implementation
- Create a custom dashboard that integrates with your key commercial partners
Payer Programs & Partnerships:
Account profiling to assess account interests and capabilities around programs, partnerships, and services. Cross-functional alignment and planning across HEOR and Brand to assess opportunity in partnerships that meet internal and external interests.
Marketing Training & Development:
For clients interested in developing and implementing a rigorous, comprehensive, and coordinated Strategic Brand Management Core Training program that is applied consistently across their product portfolio, this framework serves as a platform for increasing marketing skill sets and providing a foundation for additional training and skill development in the future. The program is designed to increase the value of your marketing activities and drive consistency and excellence by increasing the marketing competency across all members of your business unit.
Account/Customer Management Planning & Pull-through:
Assess market opportunity by Payer/PBM/channel capabilities and control. Provide criteria on prioritizing accounts for contracting and pull-through. Create shared responsibilities across Market Access, Field Reimbursement teams, and Sales team for effective pull-through.
Commercial Staff Management & Execution:
Addresses situations like the need for staff prior to building internal infrastructure, a temporary surge in the demand for commercialization support, an emerging company with limited or no commercial staff, or the need for experience that does not currently exist within the team.